CMC's discontinued because "just not that popular"???

This section is about Steinberg's CMC controllers
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Blackout
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CMC's discontinued because "just not that popular"???

Post by Blackout » Tue May 12, 2015 6:55 am

Hi all,

i spoke to several retail stores in my city, trying desparately to hunt down a CMC-TP.

i talked to a few of them about how great the CMC's are and how gutted i was that they were dis-continued.

I had the response from a few of them that "the CMC's were just not that popular man...we didnt sell many." i was shocked the first time i heard this but after the 3rd time i have come to realize this was probably true.

personally as a Cubase user since the Atari, i dreamed of such a great, solid, cheap little controller that had the Cubase transport and function buttons split out so elegantly. As far as i am concerned they are exactly the product i always wanted, and BLOODY GENIUS.

all i can think of is that the problem with sales is either:

a) kids who do mashups on their laptops dont want ANYTHING plugged into their USBs. no keyboards, no nothing, because it just makes it harder to produce on the bus to school. Everything has to be inside the screen or dont bother.
b) the CMC's are limited to Steinberg (Nuendo/Cubase) and as a controller, this splits their market into 1/5 of possible sales (or even 1/6). Useless to anyone using Ableton, of which there are a lot. So sales were always going to be smaller unless they became universal controllers at some stage (which they didnt). instead of deleting these awsome controllers, Steinberg should have released universal drivers for other DAWs and they would have boosted their sales for years onwards further down the road...but sadly no.
c) Customers STILL REMEMBER how they were burnt by Steinberg with their hardware in the past (eg Midex?), dropping support after they were discontinued....no more drivers. So customers looked at these and said "yeah right...and Cubase x comes out and they dont work any more". If only the Steinberg board of directors saw further down the line than past their own jobs about things like this. I believe that Steinberg have seen the error of their ways (hopefully) and that they wont make the same mistakes again. I sincerely hope they understand the consequences and support the CMCs for a long time. But the damage has already been done from years of abuse in regards to this to some degree unfortunately and its going to take a long time to prove themselves again that they do stand by their hardware.
d) they were making no profit on these little gems because they were too expensive to produce for what the market competition showed it could bear?
e) they have a new CMC V2.0 controller coming out soon and they are just clearing this old stock first and an even better CMC collection is coming that is going to blow us all away?

i only wish we knew the real reason. Meanwhile, im DOUBLING DOWN on these little beauties and getting a second one of ALL of them that i can find, as backup for a rainy day when another USB hub exploding incident might occur! (i wish i had started my exploration for a 2nd unit of each earlier tho!)

anyone have any solid clues as to what happened here and why?

Cheers,
Blackout
Cubase 8.5.30 / UAD2 Quad + UAD2 Solo / Win7 x64 SP1 / Asus X99 Deluxe II MB / 12 Gig DDR3 Samsung Ram / NVIDIA GT730 /Steinberg UR824 Audio Interface x2

Richard Herbert
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Re: CMC's discontinued because "just not that popular"???

Post by Richard Herbert » Mon Oct 26, 2015 3:59 pm

I think they just weren't perceived very well by a lot of folks, people thinking they were a little toy like and instantly dismissing them. People seem to be always pining for a Nuage Jnr and want something with more channels in a single unit and physical faders.

I've got the 6 pack plus an additional 3 FD units for 16 faders and think they are great.

I hope you've found the additional units you were looking for.

Blackout
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Re: CMC's discontinued because "just not that popular"???

Post by Blackout » Mon Nov 23, 2015 2:34 pm

thanks Richard i found the last stock in a Drum Shop...they had a small DAW display at the back of the drum shop in case some drum dood wanted to "lay down some grooves" and had some Steinberg product there and a spare PD and QC in a glass cabinet. Talk about lucky! was the last stock in town by the sounds of it.

Cheers,
Blackout
Cubase 8.5.30 / UAD2 Quad + UAD2 Solo / Win7 x64 SP1 / Asus X99 Deluxe II MB / 12 Gig DDR3 Samsung Ram / NVIDIA GT730 /Steinberg UR824 Audio Interface x2

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Thal
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Re: CMC's discontinued because "just not that popular"???

Post by Thal » Sat Feb 06, 2016 11:57 am

I think the problem lies in compatibility with other DAWs.
So many people using other DAWs wanted to buy it,but couldnt since its tailored for Cubase.
Some people say they are toys.Well,certainly very handy toys.
I use the PD mostly for key commands as it reacts better and faster than a keyboard,its also a time saver for testing drum kits etc.QC,AI and CH are also very handy.
I would say these are very good controllers and im sure the only problem they`ve had was with the lack of integration with other DAWs.
All the best,
Thal


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-steve-
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Re: CMC's discontinued because "just not that popular"???

Post by -steve- » Mon Aug 07, 2017 5:06 am

(previous continuation of the thread is at viewtopic.php?f=159&t=121630#p656361 )
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